Do we need to verify user's email?

alexanderisora
Tue, 28 Apr 2020 12:24:40 +0000

Hey Victor. Good question! I thought a lot about it in the past.

I do not force my users to verify emails. They are free to use Unicorn Platform without any limitations. But I think in the future I will be under risk because a cruel hacker will be able to automate sign-ups and use my service to generate hundreds of websites.

An email verification step is something that can potentially save a lot of time for cleaning bots and creating a smarter wall against them. So I will just make the email verification step mandatory.

This simple step will decrease the conversion but I will save time on killing bots and therefore provide me more time for shipping cool product features

Short: I prefer to choose the simplest possible solutions when it is possible, even it damages the conversion. Product is everything, marketing is secondary. An epic product will sell itself (see Notion, Figma, Telegram).